Case study / Government marketing & technical assistance · 2025
All Things Green 2025
PRACTICAL MARKETING AND AI TOOLS FOR DC BUSINESSES.
A second All Things Green engagement bringing business-focused training, website support, market research, and custom sales materials to participating CBEs.
Explore the project ↓Client
DC Department of Small and Local Business Development
Industry
Government · Small business development
Market
Washington, DC · 2025
Focus
CBE training · Website optimization · Research · Sales collateral
Following a separate competitive award in 2025, District Consulting returned to support the DC Department of Small and Local Business Development’s All Things Green program. The 2025 engagement reached 35+ Certified Business Enterprises with practical marketing support, including foundational marketing and AI-for-marketing workshops, website development and optimization, market research, and custom sales collateral. We adapted the mix of training, technical assistance, and hands-on production to businesses with different levels of marketing readiness, so participants could turn guidance into useful materials and informed next steps. The 2024 consulting-call and project totals are not represented as 2025 results.
01 / The client
Building opportunity for DC businesses.
The DC Department of Small and Local Business Development (DSLBD) supports District-based small businesses, including Certified Business Enterprises (CBEs). Its All Things Green initiative helps companies participate more effectively in sustainable and green market opportunities.
District Consulting was selected to provide marketing-related technical assistance that could be adapted to the businesses and opportunities at hand.
<!-- Add an approved 2025 project image or workshop asset here, with descriptive alt text and caption, before publication. -->02 / The challenge
DELIVER RELEVANT MARKETING SUPPORT TO 35+ BUSINESSES.
The 2025 challenge was to deliver useful assistance across more than 35 DC Certified Business Enterprises with different business models, capabilities, and marketing needs. Workshop training needed to be accessible across the group, while technical services needed to remain specific to each company.
Participants needed support ranging from foundational marketing and practical AI applications to responsive websites, clearer positioning, relevant market intelligence, and professional sales materials.
03 / Our approach
Practical support. Tangible deliverables.
- 01
Deliver marketing and AI training
Designed and facilitated sessions on foundational marketing strategy and practical AI tools for marketing.
- 02
Improve websites and digital readiness
Audited and developed or enhanced participant websites with attention to mobile usability, SEO readiness, content, and clearer calls to action.
- 03
Research markets and opportunities
Prepared tailored snapshots of competitors, trends, and relevant procurement opportunities to inform positioning and business development.
- 04
Create sales-ready collateral
Developed capability statements, pitch decks, one-sheets, and trade show handouts aligned with participant brands and sales contexts.
04 / What changed
Useful work for growing businesses.
CBEs supported in 2025
More than 35 participating businesses received program marketing support.
Core delivery areas
Training, website support, market research, and sales collateral formed the documented 2025 scope.
Dedicated engagement
Work was delivered as a separate 2025 program rather than an extension of the 2024 results.
The 2025 outcomes above describe documented service delivery and the repeat award; numerical participant or conversion totals for 2025 have not been independently verified and are intentionally not stated here.
Your next chapter
Make business support actionable.
From program communications to one-on-one marketing assistance, District Consulting helps organizations turn business-development initiatives into meaningful support.