Case study / Government marketing & technical assistance · 2024
All Things Green 2024
MARKETING SUPPORT BUILT AROUND DC SMALL BUSINESSES.
An integrated outreach and individualized marketing assistance program connecting green-focused CBEs with guidance and practical creative work.
Explore the project ↓Client
DC Department of Small and Local Business Development
Industry
Government · Small business development
Market
Washington, DC · 2024
Focus
Campaign outreach · CBE consulting · Custom marketing projects
In 2024, District Consulting won a competitive engagement with the DC Department of Small and Local Business Development to deliver All Things Green marketing technical assistance to District Certified Business Enterprises. We combined campaign outreach, one-to-one fractional CMO consulting, custom deliverables—including capability statements, website support, market research, and campaign planning—and a marketing workshop. The delivery model balanced individualized recommendations with program-wide efficiency: 34 CBEs were supported, 24 consulting calls were completed, and 13 customized projects were delivered during the 2024 engagement.
01 / The client
Building opportunity for DC businesses.
The DC Department of Small and Local Business Development (DSLBD) supports District-based small businesses, including Certified Business Enterprises (CBEs). Its All Things Green initiative helps companies participate more effectively in sustainable and green market opportunities.
District Consulting was selected to provide marketing-related technical assistance that could be adapted to the businesses and opportunities at hand.
02 / The challenge
DELIVER CUSTOM MARKETING SUPPORT TO 30+ BUSINESSES.
The program required a scalable approach to providing meaningful marketing support to more than 30 DC Certified Business Enterprises, each with different priorities and levels of marketing readiness.
District Consulting needed to coordinate campaign outreach and enrollment, understand individual needs through consulting, and deliver useful marketing services—without losing the specificity each business needed.
03 / Our approach
Practical support. Tangible deliverables.
- 01
Coordinate outreach and campaign creative
Developed messaging and promotional assets across digital channels to make the program easier to discover and engage with.
- 02
Listen through individual consulting
Held one-on-one conversations to understand business priorities, clarify audiences, and identify practical marketing needs.
- 03
Execute tailored marketing projects
Delivered customized work across marketing strategy, research, websites, brand messaging, and sales collateral.
- 04
Share useful marketing knowledge
Delivered a virtual marketing planning workshop to help participants build on their individual assistance.
04 / What changed
Individualized support at scale.
DC CBEs supported
More than 30 businesses received marketing-related program support.
One-on-one consultations
Individual consulting calls addressed participating businesses’ marketing priorities.
Customized projects
Tailored marketing deliverables translated needs into usable work.
These figures relate to the 2024 engagement only. District Consulting was subsequently selected again for All Things Green in 2025; that second engagement is presented separately.
Your next chapter
Make business support actionable.
From program communications to one-on-one marketing assistance, District Consulting helps organizations turn business-development initiatives into meaningful support.