Free Marketing Calculators for Smarter Strategy

Understanding your key performance indicators (KPIs) is essential to running a successful marketing campaign. From return on investment (ROI) to cost-per-thousand impressions (CPM), these metrics tell the story of how well your efforts are paying off—and where to adjust.

If you’re new to marketing metrics or need a quick refresher, check out our blog post on How to Choose the Right KPIs for practical tips and guidance.

Below, you’ll find easy-to-use calculators designed to help you:

CPM Calculator

Find out the true cost of reaching 1,000 people with your ad. Ideal for comparing ad platforms like Google, Facebook, and programmatic.

CTR Calculator

Measure how many people are clicking on your ads relative to how many saw them. Useful for optimizing creative and targeting.

ROAS Calculator

Understand your return on ad spend to assess the profitability of individual campaigns.

LTV Calculator

Estimate how much revenue a customer will generate over their relationship with your brand—crucial for retention and budgeting strategies

Whether you’re planning your first digital campaign or optimizing a multi-channel strategy, these tools are built to give you clarity and confidence.