DIY Digital Ads Optimization Calculators to Improve ROI

Tools for Smarter Media Spend Budget Decisions

At District Consulting, we believe data-driven marketing decisions shouldn’t require a data science degree. That’s why we’ve built simple, powerful calculators to help entrepreneurs, small businesses, and marketing teams make smarter, faster decisions — without the guesswork.

Use these tools to plan budgets, optimize campaigns, and track what matters most: profit, growth, and clarity.

Optimize Your Campaigns With Data-Driven Tools

Understanding your key performance indicators (KPIs) is essential to running a successful marketing campaign. From return on investment (ROI) to cost-per-thousand impressions (CPM), these metrics tell the story of how well your efforts are paying off — and where to adjust.

If you’re new to marketing metrics or need a quick refresher, check out our blog post on How to Choose the Right KPIs for practical tips and guidance.

Below, you’ll find easy-to-use calculators designed to help you:

CPM Calculator

Find out the true cost of reaching 1,000 people with your ad. Ideal for comparing ad platforms like Google, Facebook, and programmatic.

CTR Calculator

Measure how many people are clicking on your ads relative to how many saw them. Useful for optimizing creative and targeting.

ROAS Calculator

Understand your return on ad spend to assess the profitability of individual campaigns.

LTV Calculator

Estimate how much revenue a customer will generate over their relationship with your brand — crucial for retention and budgeting strategies

Whether you’re planning your first digital campaign or optimizing a multi-channel strategy, these tools are built to give you clarity and confidence.

Pressure Test Your Marketing Spend:
Before You Waste Another Dollar

These calculators help business owners quickly assess performance, profitability, and budget alignment – and identify what to fix next.

Handy Tools

Marketing Calculators: Our Gift to You

Want help interpreting your results?
Use the calculators below – then book a 10-minute review to sanity check your results and get clear next steps.

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CPM Calculator

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CTR Calculator

Ready to Analyze your Media Metrics?

Send us your results: we’ll reply with 3 actionable optimizations.

*Best for businesses spending $1k+/month on ads or planning to.

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ROAS Calculator

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CLTV Calculator

Ready to Level Up Your Strategy?

If you’re looking to convert more leads, optimize your website, or build a custom digital marketing plan, check out our Website Design services or Contact Us to schedule a free consultation.

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